leetUP is a pop culture carnival of nerdy delights, coming soon to a city near year. leetUP was created by Kevin Pereira, Charles Hirschhorn and creative collective, iam8bit.
“We wanted to celebrate all that is nerd — a profound love for the internet, podcasting, tech, music, videogames — and remix them in a way that makes us social again,” said Pereira. “We’ve basically designed an elite playground for the discerning nerd, that will constantly evolve.”
Kevin says it best! But here are some more paragraphs if you’ve got a hankering to do more literacy pilates:
About Kevin Pereira:
Kevin Pereira studied film and television production with a scholarship to the Academy of Art University in San Francisco, CA. Afterwards, he moved to Los Angeles and quickly found himself at G4. Since its inception, Kevin has been the face of the network; responsible for hosting and producing well over 1,000 hours of live television. Kevin is the creator of G4′s digital-pop-culture centerpiece, Attack of the Show. Pereira is currently developing television shows and digital-media projects through his production company, Super Creative. He also appears weekly on E! News, NPR’s Marketplace and writes for various outlets, including Wired magazine.
About Charles Hirschhorn:
Charles Hirschhorn brings more than 25 years experience in film production, television, cable, broadband, animation and video games to leetUP. Hirschhorn conceived G4 Television, and as CEO from 2000 to 2005, he developed the original channel business model, secured $150 million in financing and oversaw the cable launch in 2002, with 12 originally-produced series, growing the channel to it’s category leading position with over 350 employees in 3 offices (Los Angeles, New York, Detroit) and over 53 million cable and satellite subscribers. Prior to creating G4, Hirschhorn spent 10 years at The Walt Disney Company in various management roles in motion pictures, television and animation. He began at Disney as VP of Production, helping launch Disney’s newest studio, Hollywood Pictures, and moved on to become Executive VP where he managed the development and production of over 20 movies, including “The Joy Luck Club,” “Quiz Show” and “The Santa Clause.” In addition, Hirschhorn is the Founder of Fountain Productions, an independent production company that produces theatrical motion pictures, TV movies and direct-to-video films.
About iam8bit Productions:
Originally launched in 2005 as a group art tribute to retro videogames, iam8bit has since evolved into a full-on production company and marketing boutique. Owned and operated by Jon Gibson (writer/director), Amanda White (producer), Taylor Harrington (post) and Nick Ahrens (design), iam8bit is an art collective and awesome brand, conceived on the notion that beautifully creative things happen via collaboration. iam8bit has produced a plethora of projects, from commercials to community events, for clients including: Activision Blizzard, Bethesda Softworks, Bioware, Capcom Entertainment, Cartoon Network, EA, fortyseven communications, Insomniac Games, Interscope, MTV, New Line Cinema, Nickelodeon, Nintendo of America, Radiohead, Sony Computer Entertainment America, Square-Enix, Universal Pictures, The Walt Disney Company and Warner Bros. iam8bit owns and operates a permanent pop-up gallery somewhere in Los Angeles.